POV
What we actually think.
Not a blog roll. The arguments we are having internally about media, measurement and the business of marketing, written down while they are still live.
Industry
More of our point of view.
Media, creative and the business of running an independent agency.
Why the In-Office Agency Experience Matters More Than Ever
There’s a distinct magic to agency life that a video call screen just can’t replicate.
The cost of rushing the launch
What a rushed launch actually costs, and where the money goes instead.
Plug in, scale up: premium North Loop creative space
Premium creative space in the North Loop, ready to plug into.
Why are AI companies buying so many billboards?
The most modern companies in the world are buying the oldest medium there is. That is not an accident.
“Know the business”: the trust framework for client longevity
The trust framework behind our longest client relationships.
Lauren Young named a 2026 Business Journal Women in Business honoree
Our Chief Growth & Marketing Officer, recognized by the Business Journal.
The rules are changing (again)
Why your advertising needs a guide, not just a vendor.
The Home Service "Why" Trap: Are You Selling a Fix or a Feeling?
But when it’s time to activate their “Why,” most contractors get it wrong.
Rooted in MN: Independent Businesses Strengthen Communities
Independent businesses don’t appear out of nowhere.
An Ode to the Entrepreneur
If you’re an entrepreneur, I already know a few things about you.You’ve laid awake at night doing mental math.
MB Wrapped: 2025
Every year has a soundtrack…and this one deserves a recap.In true Media Bridge fashion, we’re channeling our love of radio and storytelling…
New Year, New Newsletter: Why Email Marketing Isn’t Dead
We’re kicking off the new year by making a deeper commitment to connection, starting right in your inbox.
Blessed to Be a Blessing: The Power of Volunteering During the Holidays
No matter how little we had growing up, my family always stressed the importance of giving back in any way we could.
Gratitude: The Quiet Practice that Builds Everything
Gratitude gets talked about a lot this time of year, usually in ways that feel… predictable.
Kristen Giovanis Named CFO of the Year
This honor recognizes exactly what we see every day: a leader who combines financial brilliance with unwavering care.
David vs Goliath: Independent Agencies Over Holding-Company Giants
For decades, the advertising industry has been dominated by holding companies like WPP, Omnicom, Publicis, Interpublic, Dentsu, and Havas.
Finding the Agency's True Energy: Leading & Building a Business
When you’re at the helm of a media agency driving nine figures and consistently hitting the Inc.
Media Bridge Ranks as a Top 10 Women-Owned Business
We’ve always been proud of the work we do, the team we’ve built, and the results we deliver for our clients.
Media Bridge Celebrates Team Growth with Key Promotions
We believe in investing in our people and creating space for them to expand their skills, shape culture, and lead in new ways.
10 Years, 1 Bold Move: Why We Stepped Away from a Successful Partnership
When people ask why we would walk away from a decade-long client relationship that brought us national recognition and a marketing legacy…
Media Bridge expands with the launch of MB Activate
MB Activate evolves Media Bridge into a fully integrated agency following a 223 percent revenue increase over three years.
Media Bridge Secures Partnership with Global Coffee Brand, Caribou Coffee®
The Minneapolis-based advertising agency adds Caribou Coffee to its growing client…
5 Reasons Why EOS Companies Should Work Together
A graph of my ad agency’s growth since it started in 2010 would show a steady rise, to a series of big leaps, beginning in 2016.
A.I. Is Making Me More Human, Not Less
I recently had to map out my agency’s 2025 approach to strategic and annual media planning, and it gave me a sinking feeling.
Media Bridge Launches Its First “Create It Forward” Project
The agency will lead a pro bono rebrand for beloved Minneapolis nonprofit People Serving…
Spotlight: Megan Rech, Director of Marketing
In a Venn diagram showing the intersection between “advertising” and “healthcare,” the overlapping area would read “Megan Rech.” Here’s…
Spotlight: Michael Libman, Director of Advertising
No one at Media Bridge can talk “entrepreneur to entrepreneur” like our own Michael Libman.
Black Women in Advertising: Overcoming Obstacles, Embracing Opportunities
As we celebrate Black History Month, whenever I reflect on my 25+ years in the advertising industry and the contributions the Black community has made.
Spotlight: Susan Stugelmeyer, Director of Partnerships
This month, Spotlight meets up with Susan Stugelmeyer.
Spotlight: Toni Dandrea, CMO/President & Partner
Is there a better person than Media Bridge CMO/President & Partner, Toni Dandrea to talk about what it takes for young people — especially…
The Care Ethic
When we look back on the workplaces of the 1950s and ‘60s, anyone could be forgiven for shaking their heads.
Meet eMBi: Turn All Your Data into Brilliant Business Decisions
Every day, we humans generate 328.77 million terabytes of data.
Let’s End The Myth Of The 'National Agency'
A few years ago, a Minnesota-based company was having issues with its national media-buying agency.
Proud to Be Radio Mercury Awards Finalist
Media Bridge was recently honored as a finalist in the prestigious Radio Mercury Awards.
MB Road Trip Recap – From NewFronts to Upfronts and Back
The last couple of months or so has been jam-packed with the usual frenzy of client activity, but also something else.
This Minnesota Agency Gave Employees a Mandatory College-Level Seminar on Race
Most companies’ DEI training efforts are lackluster at best, assuming they even exist.
GA4 is Here!
Today’s the day Universal Analytics properties stop processing data.
Congrats to Tracy!
According to the U.S. Census Bureau, Minnesota has more than 176,500 employers.
There’s a better way to buy media. Why aren’t more people doing it?
You’re a CMO leading the biggest product launch in your company’s history.
From Intern to Industry Star in 6 Years
This month’s Spotlight, our regular showcase of the faces that make Media Bridge what it is, sits down with Jon Vogel, Senior Graphic…
Game-Changing Campaign: Celebrating 50 Years of Title IX and Women’s Final Four
Media Bridge Advertising developed and executed the “Come Ready to Play” campaign for the 2019 NCAA Men’s Final Four tournament in…
What Is Influencer Marketing? (& Other FAQs)
According to Influencer Marketing Hub, the social media influencer industry is set to hit a whopping $13.8 billion this year.
Farewell, Facebook: 3 Questions To Ask When You’re Considering A Rebrand
Last Thursday, one of the world’s most valuable companies announced a major rebrand: Facebook is now known as Meta.
MB Health
Healthcare, written by people who work in it.
Patients, providers and the rules that make healthcare marketing its own discipline.
Clinical Accuracy is the New Currency: Why Your Brand Must Be the "Source of Truth" in the AI Era
In an information landscape where an algorithm can decide your clinical reputation, healthcare leaders can’t afford to be passive bystanders.
Mastering the Patient Journey — From First Impression to Appointment
In healthcare marketing, there is often a massive disconnect between the moment a person hits “submit” and the moment they actually walk into a clinic.
It’s Time to Stop Using a One Size Fits All Approach and Start Caring About People
As we enter 2026, the healthcare industry is at a crossroads.
The Doctor in Your Pocket: Why Wearables Are the New Point of Care
The era of the “fitness toy” is over; we are witnessing the birth of the personal medical hub.
Healthcare Omnichannel Strategy: Building Trust from Living Room to Exam Room
At Media Bridge, our approach to scaling health brands is rooted in strategic balance rather than a “one-size-fits-all” spend.
Daring to Care: A New Playbook for Marketing Women's Health
In this final installment of our series, we’ve defined the opportunity, celebrated the innovation, and exposed the systemic barriers facing…
The Digital Wall: Big Tech's Bias Against Women
We’ve covered the $1 trillion opportunity in women’s health and the innovation boom it has sparked.
A Market Ignited: The FemTech and MedTech Revolution
In Part 1 of our series, we laid out the trillion-dollar economic case for investing in women’s health.
The $1 Trillion Economic Case for Women’s Health
For decades, women’s health was treated as a niche, an afterthought in research, investment, and innovation.
We Just Made DTC Marketing More Accessible for Small to Mid-Sized Healthcare Companies
Today, we’re all familiar with pharmaceutical commercials.