Gratitude gets talked about a lot this time of year, usually in ways that feel… predictable. Lists. Platitudes. Pumpkin-spiced...
Tracy Call
David vs Goliath: Independent Agencies Over Holding-Company Giants
For decades, the advertising industry has been dominated by holding companies like WPP, Omnicom, Publicis, Interpublic, Dentsu, and...
Finding the Agency’s True Energy: What Reiki Certification Reminded Me About Leadership
When you’re at the helm of a media agency driving nine figures and consistently hitting the Inc. 5000 list, your time is supposedly...
5 Reasons Why EOS Companies Should Work Together (or, Enter the EcOSphere!)
A graph of my ad agency’s growth since it started in 2010 would show a steady rise, to a series of big leaps, beginning in 2016. Media...
A.I. Is Making Me More Human, Not Less
by: Tracy Call I recently had to map out my agency’s 2025 approach to strategic and annual media planning, and it gave me a sinking...