Full-service partner
Your end-to-end marketing department: strategy, media, creative, reporting and measurement. We are the marketing team you don’t have to build.
The Bridge to
Results.
Media is the tip of the spear, and it has been since day one. Because the smartest marketing starts with knowing who to reach, where to reach them, and what will move them.
Media Bridge® is a full-service marketing agency, the bridge between your brand and the audiences that drive results. Research, strategy, creative, media, and earned media working as one. A media shop and more, built on human intelligence.
Stone Arch Bridge and Saint Anthony Falls, Minneapolis
What we do
Great marketing isn't one channel.
It's an ecosystem.
Research. Strategy. Creative. Media. Earned. Data. AI. We don't run these as separate departments. We connect them, so every piece makes the others work harder.
01
Strategy & Planning
Slow down to speed up. Research, brand and audience strategy that give every dollar a job before it's spent.
Go deeper → 02Creative & Production
Bold creative, tailored to your budget and timeline: brand, campaigns, content, web and production.
Go deeper → 03Media Planning & Buying
Fierce negotiators, human buyers. Independent and platform-agnostic across every channel, digital and traditional.
Go deeper → 04Earned Media & Experiences
More than a press release. Events, activations, sponsorships, influencer and ambassador programs that turn audiences into advocates.
Go deeper → 05Data & Performance
Every channel in one dashboard. Real-time and transparent. Marketing data without the spin.
Go deeper → 06AI & MB Spark
Give your team back time to think. MB Spark, our AI consultancy, automates the work that does not need a human and optimizes how AI actually gets used inside your company.
Go deeper →Not sure which of these you need?
Tell us the problem →
Who we are
Media is in our name.
What we’ve built is much bigger.
Behind every strategy, every idea and every investment are experienced humans who bring decades of expertise and are deeply invested in your success.
Media is where we started.
Caring is how we work.
Nonprofits we serve
Nonprofits come to us with different goals, challenges and resources. We meet them where they are, bringing the right mix of strategy, creativity and support to help every dollar work harder and move their mission forward.
Our work you may have noticed
You have seen us. You just didn’t know it was us.
A bus, a billboard, a beer can, a coffee cup and one very slow pedal pub. Here’s our work out in the wild.
See the work →
The team
Get to know the people.
A senior core at the center of your account, and specialists assembled around each project. The right expert for the moment, not whoever happens to be free.
Founder & CEO
Tracy Call
Has never been particularly interested in taking the predictable path.
Entrepreneur, founder and CEO of Media Bridge. Former professional athlete with the USA Bobsled Team. Rugby player. Author. A lifelong believer in the power of saying yes before you have figured out every detail.
She built Media Bridge around a simple idea: the best strategy is to care. That philosophy grew the agency from its media roots into a full-service marketing company across strategy, creative, content, media, PR, data, AI and healthcare.
But work is only part of the story.
She wrote the book. Literally.
G Spot for the C-Suite. The title was not focus-grouped.
Team USA Bobsled.
A former professional athlete, which explains the tolerance for going very fast down something steep with no obvious brakes.
Also: rugby.
She has never been especially good at sitting on the sidelines.
Family and adventure are everything.
Machu Picchu, among other places. She would rather book the trip than talk herself out of it.
“I got you” is on the shirts.
Not a slogan someone wrote for us. It is what people here actually say to each other.
Curiosity is a superpower.
Fueled by spontaneity, adventure, live music, big ideas and interesting people.
In the room
What the work actually looks like: planning on the wall, creative under review, and the arguments that happen before anything ships.
Twinning, unplanned
Nobody coordinates this. It happens constantly, and it gets photographed every time.
Off the clock
The lake, the ballpark, the stage, and whatever a spring afternoon turns into.
Also on staff
Pets of Media Bridge.
No titles, no timesheets, present at more meetings than most of us.
Who we serve
Trusted across industries.
Deep experience in the categories where marketing is hardest, and most measurable.
Healthcare + med tech
Device launches, patient acquisition and physician demand, HIPAA-aware and compliance-fluent.
Finance + banking
Deposit and lending growth in a category where trust is the product and compliance is constant.
Home services
Local demand at national scale, where every lead has a cost and a crew waiting on it.
Franchise + dealers
National campaigns executed with local precision, market by market and location by location.
Non-profit + advocacy
Mission-driven work where every dollar is scrutinized and the outcome is measured in people reached.
Education + events
Enrollment deadlines and event dates that do not move, which makes the media plan unforgiving.
Work in one of these? So do we.
Start a conversation →Featured work
A closer look.
U.S. Bank
Hospitality that earned the seat, not just filled it
Sponsorship activation and experiential: the Dining Club.
Howling for Wolves
Minnesota Nice, pointed at the legislature
Advocacy campaign, out of home and broadcast.
The Bond Between
A rescue that needed to look like a brand
TEDx Minneapolis
Compelling new creative, and the branding behind it
Gutter Helmet
Broke sales records, outpaced the market, earned national recognition
Impulse Dynamics
Product launch at the right time to the right audience
Morrie's Auto Group
Local precision, market by market
Pedal Pub
A franchise brand that had to work in forty cities
Creative
Rebrands that change what a company can charge.
The fastest way to show creative work is to show what it replaced.
BeforeAfter
Is your brand saying the wrong thing?
Talk about a rebrand →
An agency within an agency.
Healthcare and med-tech marketing for hospitals, health systems, providers, payers, medical device and consumer health. The full power of a senior agency, focused on health.
Why MB Health
Healthcare marketing that respects the stakes.
Health decisions are personal, regulated, and rarely linear. MB Health pairs Media Bridge's full-service firepower, strategy, media, creative and data, with healthcare fluency: HIPAA-aware practices, compliance-ready creative, and an understanding of how patients, caregivers and clinicians actually move.
We run both HCP campaigns, aimed at healthcare professionals, and DTC campaigns, aimed directly at patients, from first-to-market device launches to enrollment and awareness.
- HIPAA-aware practices across every channel and every vendor.
- Compliance-ready creative that survives regulatory review.
- HCP and DTC in one plan, not two disconnected programs.
- Complex customer journeys, mapped to how care actually happens.
- Med-device launches, including first-to-market.
Who we serve
Across the health ecosystem.
Medical device and med-tech
First-to-market launches, HCP targeting and DTC demand. Axonics, ONWARD, Inspire, Impulse Dynamics, Laborie, Neuraxis, RECOR.
Providers and health systems
Service-line growth, patient acquisition and reputation. Twin Cities Orthopedics, Allina, Delta Dental.
Payers and consumer health
Member growth, education and trust across complex, regulated journeys where every claim is reviewed.
The MedTech growth blueprint
We know how to fuel MedTech brands from early revenue to market dominance.
Two neuromodulation leaders we helped scale, from launch to landmark exits.
First to market → national leader
A first-to-market neuromodulation implant for obstructive sleep apnea. Ten years of partnership building the mass-awareness and patient-acquisition engine behind it, and the market value climbed year after year.
- Ten years
- $8M to $900M in revenue across the partnership.
- TV test
- 10× higher lift in test markets than in markets without.
- Reach
- Beat the 50% reach goal, and the client added six new markets.
- 2023
- 84% year-over-year revenue growth.
$7B+peak valuation
Startup → $3.7B acquisition
A first-to-market SNM device we helped grow through its direct-to-consumer launch and revenue scale, into a Boston Scientific buyout.
- 2019 · FDA
- Rechargeable R20 SNM system cleared.
- 2021 · DTC
- Direct-to-consumer launch at scale.
- 2022 · Growth
- $361M revenue, number one fastest-growing in the Americas.
- 2024 · Exit
- Acquired by Boston Scientific.
$3.7Bacquisition by Boston Scientific
The MB Health advisory board
A brain trust of med tech and healthcare leaders, in your corner.
Established in 2024. Seven industry leaders across devices, life sciences, capital, marketing, communications, quality and regulatory, for high-level clinical validation and strategic oversight.
POV
What we actually think.
Media planning & buying
The rules are changing (again): why your advertising needs a guide, not just a vendor
Brand & marketing strategy
The cost of rushing the launch: why campaign due diligence is fiscal responsibility
AI
Why are AI companies buying so many billboards?
Brand & marketing strategy
“Know the business”: the trust framework for client longevity beyond the statement of work
Inside the agency
Lauren Young named a 2026 Minneapolis/St. Paul Business Journal Women in Business honoree
Inside the agency
Plug in, scale up: premium North Loop creative space for a fraction of the cost
In their words
"No other agency on the planet could have done what Media Bridge did for us."Rachel Mairose · Founder & CEO, The Bond Between
“In media strategy and buying, Media Bridge is light years ahead of the other agencies.”
“They don’t operate as an external vendor. They embed as a strategic extension of your team.”
“Media Bridge has saved us a lot of money, and we’ve been able to stretch our budgets a lot wider based on their media relationships.”
Certifications and memberships
Questions, answered
The short version.
Is Media Bridge only a media-buying agency?
Media is where we started, and it is still the tip of the spear. But the agency is full-service: strategy, creative, media and earned media working as one. A media shop and more.
What does Media Bridge actually do?
Brand and marketing strategy, creative and production, media planning and buying, earned media and experiences, data and performance, and AI strategy, plus a specialty healthcare practice called MB Health. Every major discipline, offered and managed by us.
What makes you different from other agencies?
We're independent and 100% woman-owned, with senior people on every account and every discipline available under one roof. Where a specialist is the right answer, we bring one in and we manage them, so you are never the one stitching agencies together. No handoffs. Behind every strategy are experienced humans who are deeply invested in your success.
Do you still do traditional media?
Yes, proudly. We have experienced media professionals planning and buying TV, radio, out-of-home and print alongside digital, social, search, CTV and audio, with more than 20 years of media-rate history and relationships in every market behind the buy.
Where are you, and who do you work with?
We're in the North Loop of Minneapolis at 212 3rd Ave N, Suite 400, working with brands locally and nationally, from healthcare and finance to home services, franchise, education and nonprofits.