The Bond Between
The Goal
Secondhand Hounds was a beloved dog-rescue organization, but its vision had outgrown its brand. It aimed to do more than rescue hounds. The ambitious do-gooders wanted to support and connect animals, people and communities.
Our Solution
We started by dreaming big and digging in. After extensive internal and external interviews, we uncovered the emotional heart of Secondhand Hounds: protecting and nurturing the unique bond that exists between people and animals. From there, we came up with a name, mission, vision and a complete new, comprehensive branding system.
