Caribou Coffee
The Goal
Drive traffic and sales at Caribou Coffee stores by telling people how the brand can fuel the best part of their days. The campaign needed to bring the brand’s “Real Dreamy” positioning to life in ways that reconnected with current customers while drawing in new ones.
Our Solution
Build and orchestrate a digital, social and ambassador strategy focused on Caribou’s four key personas: Established, Young & Social, Well-Being and Free Spirits. Creative brought the “Real Dreamy” platform to life through a delightful, fanciful integrated campaign across channels and media.
