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Let’s End The Myth Of The ‘National Agency’

Let’s End The Myth Of The ‘National Agency’

A few years ago, a Minnesota-based company was having issues with its national media-buying agency. On paper, the agency’s media plan should have worked. It covered the DMAs (designated marketing areas) the company needed (and more). Radio spots delivered accurate information about the product on the highest-rated stations. But not enough people were calling or clicking. Why?

GA4 is Here!

GA4 is Here!

Today’s the day Universal Analytics properties stop processing data. Did your business make the switch to GA4?   If so, great! If...

Congrats to Tracy!

Congrats to Tracy!

According to the U.S. Census Bureau, Minnesota has more than 176,500 employers. It’s hard to pinpoint exactly how many CEOs that means,...