A few years ago, a Minnesota-based company was having issues with its national media-buying agency. On paper, the agency’s media plan should have worked. It covered the DMAs (designated marketing areas) the company needed (and more). Radio spots delivered accurate information about the product on the highest-rated stations. But not enough people were calling or clicking. Why?
The last couple of months or so has been jam-packed with the usual frenzy of client activity, but also something else. In May, our Media...
Former University of Minnesota professor Dr. John Wright leads Media Bridge’s anti-racism course.
Today’s the day Universal Analytics properties stop processing data. Did your business make the switch to GA4? If so, great! If...
According to the U.S. Census Bureau, Minnesota has more than 176,500 employers. It’s hard to pinpoint exactly how many CEOs that means,...
You’re a CMO leading the biggest product launch in your company’s history. You’re relying on your media partner to spend your media...
This month’s Spotlight, our regular showcase of the faces that make Media Bridge what it is, sits down with Jon Vogel, Senior Graphic...
Media Bridge Advertising developed and executed the “Come Ready to Play” campaign for the 2019 NCAA Men’s Final Four tournament in...
by Amy Fillhouer According to Influencer Marketing Hub, the social media influencer industry is set to hit a whopping $13.8 billion...
by Amy Fillhouer Last Thursday, one of the world’s most valuable companies announced a major rebrand: Facebook is now known as...
