There’s a moment in every growing company where structure starts to create constraint instead of clarity. We’re at that moment at Media...
Tracy Call
An Ode to the Entrepreneur
You’re Carrying More Than Most People See If you’re an entrepreneur, I already know a few things about you.You’ve laid awake at night...
Gratitude: The Quiet Practice that Builds Everything
Gratitude gets talked about a lot this time of year, usually in ways that feel… predictable. Lists. Platitudes. Pumpkin-spiced...
David vs Goliath: Independent Agencies Over Holding-Company Giants
For decades, the advertising industry has been dominated by holding companies like WPP, Omnicom, Publicis, Interpublic, Dentsu, and...
Finding the Agency’s True Energy: What Reiki Certification Reminded Me About Leadership
When you’re at the helm of a media agency driving nine figures and consistently hitting the Inc. 5000 list, your time is supposedly...
5 Reasons Why EOS Companies Should Work Together (or, Enter the EcOSphere!)
A graph of my ad agency’s growth since it started in 2010 would show a steady rise, to a series of big leaps, beginning in 2016. Media...
A.I. Is Making Me More Human, Not Less
by: Tracy Call I recently had to map out my agency’s 2025 approach to strategic and annual media planning, and it gave me a sinking...