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Spotlight: Megan Rech, Director of Marketing

Spotlight: Megan Rech, Director of Marketing

Megan Rech bridges advertising and — and here’s what she had to say recently about her background, her approach to working with people and how a college professor once (almost) crushed her dreams.

The Care Ethic

The Care Ethic

Bringing the Care Ethic to Work – 4 Ways to Change Your Workplace (and People) Forever When we look back on the workplaces of the 1950s...

Let’s End The Myth Of The ‘National Agency’

Let’s End The Myth Of The ‘National Agency’

A few years ago, a Minnesota-based company was having issues with its national media-buying agency. On paper, the agency’s media plan should have worked. It covered the DMAs (designated marketing areas) the company needed (and more). Radio spots delivered accurate information about the product on the highest-rated stations. But not enough people were calling or clicking. Why?