When you’re at the helm of a media agency driving nine figures and consistently hitting the Inc. 5000 list, your time is supposedly reserved for leadership meetings and balance sheets. Spending a weekend getting attuned for a Reiki certification might seem like the ultimate distraction from the grind, an entirely different frequency. But I’ve found that stepping outside the C-Suite echo chamber provides the clearest perspective on what truly builds and sustains a successful company.
The corporate world fixates on the transactional, the relentless pursuit of growth metrics. But genuine, lasting success, the kind that creates legacies, is built on the relational. My weekend of energy work simply validated this principle, proving that the most effective business strategies are, at their core, human and empathetic.
Here are the three essential parallels between mastering energy work and leading a high-growth business:
1. The Power of Intentional Focus: Shifting from Outcome to Purpose
In energy healing, everything is rooted in intention. It’s not about random contact; it’s about setting a clear, focused purpose for the energy exchange. Be it clarity, stability, or revitalization.
In the business world, we often lose sight of this. The entire apparatus is geared toward the outcome, the big client win, the revenue spike, the ego-driven achievement. We mistake the conquest for the connection.
The Agency Alignment: My personal and professional operation is guided by the core value to “Lead with Heart.” The Reiki experience reinforced that our true purpose isn’t merely to optimize ad spend; it’s to forge a deep, caring partnership. When engaging a potential client, the intention isn’t about closing a contract; it’s about establishing genuine trust, truly seeing their needs, and aligning our capabilities to ensure their sustained well-being and growth. This focused, ethical intent becomes the foundation for all successful, long-term relationships.
2. Radical Listening: Discovering the Client’s True Need
A skilled practitioner in energy work practices radical listening. They don’t speak; they sense the client’s energy, identify areas of blockage, and adjust their approach based entirely on the individual’s needs. They do not impose a standardized blueprint; they respond with empathy and precision.
Professionally, too many firms default to a standardized playbook. They treat every partner and employee with the same generic strategy, ignoring their unique professional and personal triggers.
The Agency Alignment: I’ve always prized my ability to walk into a room and instantly read the dynamics and to feel what people are feeling. Energy work formalized this intuition: success depends on recognizing that everyone’s different. For an agency, this means ditching the “one-size-for-all” mentality. You must understand that one client may need a direct, blunt strategy, while another thrives on nurturing and having you take every detail off their plate. The deepest service we provide is the individualized attention that targets their precise (and often non-obvious) need for professional fulfillment.
3. Sustainable Exchange: Guarding Against Exhaustion and Neglect
As entrepreneurs, especially female leaders, we face pressure to be relentless givers. We fight for every penny of a client’s budget, and we find satisfaction in their success. However, if you are depleted and never allow yourself to receive care, recognition, or time off, the quality of your output inevitably suffers.
In business, I’ve seen this imbalance lead to Catch & Neglect, you relentlessly pursue the client (the catch), then take them for granted once the thrill is gone (the neglect). Not here. Not at Media Bridge.
The Agency Alignment: Energy mastery stresses the importance of replenishment and setting boundaries. You can’t pour from an empty cup. This translates directly to intentionality in long-term relationships. You must be as attentive and responsive after two years as you were after two days. For the agency’s internal health, this means actively modeling kindness and generosity to maintain a culture that is both high-performing and sustainable.
Ultimately, the lesson is the same for a business partnership as it is for a physical body: true longevity and vitality are achieved when the internal state is aligned with the external action.