POV

What we actually think.

Not a blog roll. The arguments we are having internally about media, measurement and the business of marketing, written down while they are still live.

Brand & marketing strategy July 16, 2026 The cost of rushing the launch What a rushed launch actually costs, and where the money goes instead. Read the piece →

More of our point of view.

Inside the agency July 8, 2026 Plug in, scale up: premium North Loop creative space Premium creative space in the North Loop, ready to plug into.

Out of home June 22, 2026 Why are AI companies buying so many billboards? The most modern companies in the world are buying the oldest medium there is. That is not an accident.

Partnership May 29, 2026 “Know the business”: the trust framework for client longevity The trust framework behind our longest client relationships.

Inside the agency April 30, 2026 Lauren Young named a 2026 Business Journal Women in Business honoree Our Chief Growth & Marketing Officer, recognized by the Business Journal.

Media planning & buying April 28, 2026 The rules are changing (again) Why your advertising needs a guide, not just a vendor.

The short list

One email a month. Only what actually changed.

What moved in media, what we would do differently, and the one thing worth acting on. No roundups, no reheated press releases.