The First Avenue star wall in Minneapolis

Work

Work that dares to deliver.

We lead with the business problem and the desired outcome. The tactics are how we get there.

Featured work

Looking back, charging ahead.

Healthcare + med tech

Axonics

Acquired for $3.7 billion by Boston Scientific

A first-to-market sacral neuromodulation device. We rebuilt the direct-to-consumer campaign into a four-tier structure and ran a daily side-by-side report so the client could compare it against their old strategy, apples to apples.

$3.7Bacquisition by Boston Scientific · $24.3M in DTC sales attributed, 97% jump in device implants

“Every agency says they’re the best at what they do. With MB Health, that’s actually true. How they present themselves is how they show up. Every day.” Manar Sleiman, Axonics

Finance + banking

Blaze Credit Union

We launched Blaze. Minnesota noticed.

When SPIRE and Hiway merged to become Blaze, we launched the new brand with an omnichannel strategy built to create awareness fast. In under two years it became one of Minnesota’s most recognized financial institutions, and the work earned a 2026 America’s Credit Unions Diamond Award.

#1credit union in Minnesota for brand awareness, and top four among all financial institutions statewide

Earned media & PR

Caribou Coffee

$40.11 back for every $1 spent

As PR agency of record, an always-on program across six campaigns, product launches, cultural-moment activations and newsjacking. Each campaign made the next pitch easier to land.

$7.9Mpublicity value in 2025 · 264 press clips, 821.8M audience reached

Mia Giants exhibition out-of-home board: Art from the Dean Collection of Swizz Beatz and Alicia Keys

Arts & culture

Minneapolis Institute of Art

A giant exhibition. A giant response.

For Mia’s Giants exhibition, featuring the Dean Collection of Swizz Beatz and Alicia Keys, we built the awareness and momentum behind a genuine cultural moment. A blockbuster exhibition, backed by media built to move people.

57,134visitors, 27% above the attendance goal, and the most diverse exhibition audience in Mia history

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Creative

Rebrands.

Dean's Home Services

The Bond Between

Pedal Pub

People Serving People

Kris Lindahl Real Estate

EOS

US Compliance

Dean's Home Services

The Bond Between

Pedal Pub

People Serving People

Kris Lindahl Real Estate

EOS

US Compliance

BeforeAfter

Everything else

The rest of the receipts.

Every category we work in, with the number each campaign was judged on.

Healthcare + med tech

Laborie

166%lift in sales, beating control markets by 60%+

First-ever direct-to-patient campaign for Optilume

Healthcare + med tech

Impulse Dynamics

333%higher click-through, at 57% lower cost-per-click

A conference campaign built around one idea: hope

Healthcare + med tech

Medical Alley

165%increase in new website users

Positioning Minnesota as the global epicenter of health innovation

Food + retail

Crystal Farms

124%jump in retail product sales

Web sessions jumped 175% at launch

Franchise + multi-market

Renters Warehouse

1→42markets

Ten straight years on the Inc. 5000

Food + retail

Caribou Coffee × Milk Bar

+30%over sales projections, 3.2M+ reached

A collaboration that became a storefront

Education

Minnesota State

14 daysto hit annual enrollment goals

We hit the goal, then turned the campaign off early

Brand + rebrand

The Bond Between

New identityfrom Secondhand Hounds to The Bond Between

A rescue outgrew its name, so we gave it a new one

B2B

EOS Worldwide

97%jump in meeting requests, 3.5M impressions

Turning awareness into booked meetings

Events + culture

TEDx Minneapolis

Exceededattendance and engagement goals, plus an Ad Fed “Pin” award

Compelling creative

Automotive

Morrie’s Auto Group

540guests across three sold-out events

Community events that filled the showroom

Experiential

U.S. Bank

Sold outevery seat filled

Not just a dinner. The dinner.

Public affairs

Sen. Zaynab Mohamed

72 ptselection win

An anthem video for the youngest woman ever elected to the Minnesota Senate

Advocacy

Howling for Wolves

Award finalistMercury Award, national; statewide radio and out-of-home

Minnesota Nice, applied to advocacy

Brand + rebrand

Pedal Pub

40+cities unified on one brand system

One identity, forty franchise cities

Sponsorship

Minnesota Twins

600+brand logos and mentions across five Twins games

Sponsorship with statewide appeal

Financial services

Blaze Credit Union

320tickets sold, plus 50 on the waitlist

An event that sold out, then kept selling

Healthcare + benefits

Delta Dental

127hours of conversation

A networking event on the water

Education

Minneapolis Community and Technical College

2.5xindustry-average response, at 42% lower cost-per-click

Social creative and a campaign that doubled down on results

Healthcare + med tech

ONWARD Medical

+16%over the click-through goal, ~20,000 HCPs targeted

Driving high engagement with HCPs

E-commerce

Hammer Made

42%over the Q4 e-commerce revenue goal

Hammer Made brings results home for the holidays

Food + retail

Caribou Coffee

31K+attributable new store visits from a three-market pilot

Proving media drove people through the door

Events + entertainment

Lakes Jam

+20%added value, 504 free spots, 3.7M+ impressions

Negotiating 20% of the buy for free

The Third Avenue Bridge over the Mississippi at dusk

What's next

Your campaign

Nextthe case study we have not written yet

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