White label
We plan and buy, you present. The work carries your brand, the client relationship stays entirely yours, and we stay invisible if that is what you want.
The media department you do not have to build.
Creative shops, PR firms, consultancies and in-house teams use our planners and buyers to deliver media their clients asked for, without hiring a department to do it. Under your brand or alongside your team, however you want to run it.
Why agencies bring us in
Media is the capability most agencies get asked for and least want to staff. It needs senior buyers, platform contracts, rate history and trafficking infrastructure, and none of that is worth building for a handful of clients a year. Losing the work, or handing the client to someone who also does creative, is the usual alternative.
We are a media partner and not a competitor for your client relationship. We do not pitch your clients, and the work can carry your brand entirely if that is how you want it presented.
How the partnership usually runs
Three shapes, and most partners move between them as the work changes.
Named partner
We join the pitch and the client meetings as your media partner. Useful when media sophistication is what wins the business.
Overflow and specialist
Your team runs media day to day and brings us in for the channels you do not buy, or when volume spikes past what the team can carry.
Full channel coverage
TV, CTV, radio, audio, podcasts, out of home, print, programmatic, paid social and paid search. One partner rather than four vendors.
Transparent economics
No markups on media and no platform incentives. You see what the media cost and what our work cost, which is what lets you price your own engagement honestly.
Reporting you can hand over
Client-ready reporting in your format, so nothing needs rebuilding before it goes out.
Questions agencies ask
Do you work as a white label media buying partner?
Yes. We plan and buy, and the work is presented under your brand. Our name appears only if you want it to. The client relationship stays yours and we do not approach your clients.
Will you compete with us for the client?
No. Partner work is a separate practice from our own new business, and we do not pitch a partner’s client. Agencies have been referring work to us for years, which only happens if that line holds.
What size of media budget makes this worth doing?
There is no hard floor, but the economics usually start making sense somewhere around a hundred thousand dollars in annual media. Below that, the honest answer is often that a single channel bought directly is fine, and we will tell you so.
Which channels can you cover for us?
All of them: television, connected TV and OTT, radio, streaming audio and podcasts, out of home, print, programmatic, paid social, paid search and retail media.
How fast can you turn around a plan for a pitch?
For a pitch, usually three to five working days for a credible plan and budget, faster if the brief is tight. We have done it in twenty-four hours when a deadline demanded it.
Got a client asking for media you do not buy?
Tell us the brief and the deadline. We will tell you straight away if we can help.