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Media Bridge rebuilds brands that have outgrown themselves, and then launches them with the media to make sure the market notices. Research, strategy, identity and launch, from one independent team.
A brand refresh keeps what people already know and fixes what is holding it back: an identity that looks dated, a story that no longer fits, a look that differs on every channel. A rebrand goes further, usually after a merger, a new direction or a name that stopped working. We start by finding out which one you actually need.
The part most rebrands miss is the launch. A new logo nobody sees changes nothing. Because Media Bridge plans and buys media in-house, the new brand goes to market with a real plan behind it, from the same team that built it.
Featured rebrands
Rebrand
Plumbing, heating, air and drains
An established home services company, brought into the 21st century to win a new generation of customers and show off everything it does. A tweaked name, the tagline “Outrageously Professional,” a contemporary vintage mark, a palette built to pop on vehicle wraps, and a superhero Dean.
Rename
Animal rescue and welfare, formerly Secondhand Hounds
A beloved dog rescue whose vision had outgrown its name. We found the new one in the emotional heart of the work, the bond between people and animals, then built the mission, vision, manifesto, logo and brand guidelines around it.
“No other agency on the planet could have done what Media Bridge did for us.”
Rachel Mairose, Founder & CEO
Brand refresh
Party bikes, 20+ franchisees in 40+ cities
A brand that needed to grow beyond its “bar on wheels” image. A simple, distinct, fun logo and a dynamic identity system that sells a great way to gather with friends, family and co-workers, in every franchise city.
Before and after
Every stage with the same senior team, so nothing gets lost in a hand-off.
Customers, employees, competitors and the market. What people believe about you today, and what they would need to believe tomorrow.
The one thing the brand stands for, and the story that proves it.
New company, product and program names, tested and checked before you fall in love.
Logo, color, type, photography and the guidelines that keep it consistent.
Website, signage, vehicles, collateral and the internal launch, so your own people believe it first.
The campaign and the media plan that introduce the new brand to the market, bought by our in-house team.
A brand refresh updates how a brand looks and sounds while keeping its name and core identity, so existing customers still recognize it. A rebrand changes the brand more fundamentally, often the name, the identity and the positioning, and is usually triggered by a merger, a new strategy or a reputation that no longer fits.
Common signs: you merged or acquired, your services outgrew your name, customers misunderstand what you do, your look varies channel to channel, or you are competing on price because nothing sets you apart. We start with research so the decision is based on what customers think, not just how the logo looks to the leadership team.
Yes, and it is what sets Media Bridge apart. We are a full-service agency with in-house media planning and buying, so the launch campaign and the media behind it come from the same team that built the brand.
Home services, real estate, nonprofits, hospitality, compliance and professional services, and healthcare and MedTech through MB Health. Clients include Dean’s Home Services, Kris Lindahl Real Estate, People Serving People, Pedal Pub, EOS, US Compliance and The Bond Between.
Tell us what has changed in your business. We will tell you whether it needs a refresh or a rebrand.